VIDEO: New Hyundai Genesis Coupe commercial from South Korea

[Sal Collaziano]

[ame="http://www.youtube.com/watch?v=tNY4DfxGozI"]YouTube - Hyundai Genesis Coupe launched in South Korea[/ame]

When Hyundai publicly unveiled the Genesis Coupe at the New York Auto Show earlier this year, it did so with a barrage of stunt driving and indoor drifts that made us badly want to get behind the wheel. The marketing team over at Hyundai must have picked up on that vibe, because they've produced a nearly two-minute long commercial for the South Korean market that consists of a gun metal gray Genesis Coupe slip sliding across a baron landscape. The resulting montage of Genesis Coupe clips shows it drifting elegantly through a cloud of its own dust and makes us want the RWD coupe that much more. Good job, Hyundai Marketing Dept. The entire video was shot to look almost completely black and white, which makes the contrast of the Genesis Coupe's curves stand out in a most complementary way. We were somewhat disappointed by one graphic that states a 0-100 km/h time of 6.5 seconds, but that's in line with what we've been hearing for the V6 model (keep in a mind a 0-60 mph time would be a smidge quicker). Hit the jump to see the video for yourself, and let us know if you agree that it looks a lot like recent Mazda Zoom Zoom commercials.

Gallery: 2010 Hyundai Genesis Coupe

 

[Sal Collaziano]

So what do you think of the commercial? I like it - but I think the American market needs a rock 'n roll feel it. Isn't this supposed to be competing with the Mustang, Camaro and G37? The commercial makes it sound more like a luxury coupe than a sports coupe. Again, I think the commercial is good - I just think a Rock 'n Roll theme would be much better... What's your opinion?

 

[gipp]

Coupe looks great! I agree that the background music is not in tune with American sports car advertising. This car continues to remind me visually of the Acura RsX, albiet updated for this decade. I think this one is going to be very hard to keep in the showrooms. With the RWD it has the possibility to be a better car than the RsX, which, by the way was a Top Ten pick every year that it was in production going back to it's original Integra days. Hyundai is on a roll. If only they could actually get these cars into the showrooms....