- Joined
- Jul 7, 2017
- Messages
- 15,483
- Reaction score
- 9,607
- Points
- 113
- Location
- Parrish, FL
- Genesis Model Year
- 2018
- Genesis Model Type
- Genesis G80
Easy to say now "should have known" but what do we really know? They had a plan for dealers and were moving forward. Then the lawsuits started. The original plan was ahead of the G70 launch,but things went to crap. We don't know what they started and when.From what I saw, there were two issues that caused the G70 release delay in the US:
Conflict with Dealerships
There seemed to be a lot of back-and-forth between Hyundai dealerships that could sell Genesis products and Genesis USA. The decision for separate brick-and-mortar Genesis dealerships led to outcry from dealerships and lawsuits too. Genesis USA should have worked out these issues a long time before a huge product launch, especially for their cheapest and most mainstream product.
Regulatory Delays
The submissions for new brand dealerships and maybe selling a new brand overall in the US, separate from Hyundai, to state-level bodies ended up being one of the critical paths to selling in many states. Genesis's regulatory department should know the submissions required for any change and the worst-case lead time for approvals.
Same with regulatory delays. They planned on many less dealers, suddenly the workload tripled. Again, we don't know what they knew versus what they should have known. The last new brand dealer launch was in the 1980s so they did not have an experienced staff. Getting everything for 59 states is considerable in itself.
Did they screw up? Certainly. Could any of the arm chair critics here done any better? We'll never know. Just think about the goings on at Hyundai/Genesis corporation. New products being developed and launched, updating of existing products, new dealers, distribution, new people. It is a massive amount of work.