Why an Azera when one could buy the FWD Sonota or Optima offering better everything? With escalating energy cost, a smaller RWD sedan on the order of a BMW 5 series or G37 seems ideal. The current Genesis is sized as a limo for corporate Korea. While it's a great car, nothing remains constant and Hyundai (and all auto makers) must constantly adjust for a changing market. Currently the RWD niche offers no affordable sedans (smaller than the Genesis), so Hyundai/Kia might control this sector.