2015 Hyundai Genesis Sedan Spy Photos

[italiabrain]

In all fairness the USDM models in the US for carshows aren't likely 100% US retail spec for April. The point remains though that using the carshow models or as mentioned even Canadian models would still be much more representative than using the KDM models for the US microsite.

 

[shagnat]

^^ +1

 

[pizzaguy]

In all fairness the USDM models in the US for carshows aren't likely 100% US retail spec for April. The point remains though that using the carshow models or as mentioned even Canadian models would still be much more representative than using the KDM models for the US microsite.

It troubles me because the implication, to me, is that they are aware that the KDM aesthetics are simply superior. Yes, for some reason, they are fine with not including them even as an option for the this market.

 

[Mark_888]

It troubles me because the implication, to me, is that they are aware that the KDM aesthetics are simply superior. Yes, for some reason, they are fine with not including them even as an option for the this market.

I suspect Hyundai reasoning is that they only want to offer a limited number of trim levels, each with bundled options. This is the way most automakers do things these days (except maybe for MB, BMW, etc if a customer is willing to wait for a special order from Germany). The Genesis KDM version has always had more options than the US version since the US version was introduced in 2009, when a loaded KDM version sold for about $17K more that the US version. If they were to add another trim level with all the KDM options, that would put the Genesis a little too close to the Equus in price.

 

[italiabrain]

It troubles me because the implication, to me, is that they are aware that the KDM aesthetics are simply superior. Yes, for some reason, they are fine with not including them even as an option for the this market.

I actually think the KDM and USDM differences make a lot of sense from a Hyundai business perspective. I think this topic has been pretty thoroughly discussed already, including on this thread.

What bothers me is that they're using the superior aesthetics (which I agree are present) of the KDM model to advertised on a US microsite for the Genesis when they have plenty of material that actually is USDM (or at least truly pre-production for USDM). I don't think "pre-production" cuts it as a disclaimer either, it's simply not accurate. The majority of the images on hyundaigenesis.com simply are not pre-production versions of the USDM genesis. They are KDM and they should at very least have the disclaimer: "Korean model shown, feature availability varies by market".

The fact that the HMA PR dept issued >100 high-quality images of the auto show cars, and is choosing to depict Korean versions anyway is simply dishonest IMO.

 

[sdinla]

Just saw some more pics here:
http://www.motorauthority.com/news/1089940_2015-hyundai-genesis-features-in-super-bowl-ad

Looks pretty good IMO.

Wonder if the wife would be interested in my '09?

 

[Seattle Genesis]

By not offering a fully loaded KDM type car for the US (who knows there may be one on the way) its really frustrating for a car buyer that would like to pay for all the extra goodies. From 2009 to 2013 the KDM cars were loaded and that never got to us at any trim level, BUT if you go over to KIA you can get the KDM K900 fully decked out. That K900 is a pretty nice loaded car that Im gonna have to really consider when the new Genesis arrives. And also it really does not make much sense to me that KIA is the 'sister' company of Hyundai. It would seem to me if Hyundai is trying to build up the market, respect and treat the Genesis as a true luxury car it would offer all that the KDM versions currently offer.

 

[Seattle Genesis]

hahahahaha...

http://www.kia.com/us/en/vehicle/k900/2015/galleries/all?file=gallery_k900_2015_superbowl

 

[Mark_888]

By not offering a fully loaded KDM type car for the US (who knows there may be one on the way) its really frustrating for a car buyer that would like to pay for all the extra goodies. From 2009 to 2013 the KDM cars were loaded and that never got to us at any trim level, BUT if you go over to KIA you can get the KDM K900 fully decked out. That K900 is a pretty nice loaded car that Im gonna have to really consider when the new Genesis arrives. And also it really does not make much sense to me that KIA is the 'sister' company of Hyundai. It would seem to me if Hyundai is trying to build up the market, respect and treat the Genesis as a true luxury car it would offer all that the KDM versions currently offer.

Kia doesn't have an Equus. Hyundai does.

 

[italiabrain]

By not offering a fully loaded KDM type car for the US (who knows there may be one on the way) its really frustrating for a car buyer that would like to pay for all the extra goodies. From 2009 to 2013 the KDM cars were loaded and that never got to us at any trim level, BUT if you go over to KIA you can get the KDM K900 fully decked out. That K900 is a pretty nice loaded car that Im gonna have to really consider when the new Genesis arrives. And also it really does not make much sense to me that KIA is the 'sister' company of Hyundai. It would seem to me if Hyundai is trying to build up the market, respect and treat the Genesis as a true luxury car it would offer all that the KDM versions currently offer.

Total gross profit (simplified) = Profit per Gen x Gens sold

Total gross profit = (Profit per Gen x Gens sold) + (1+halo effect)x cheaper vehicles sold x profit per cheaper vehicle

Note that "halo effect" is itself a function of "Gens sold" so this isn't linear with respect to that variable. Increasing that variable has the largest impact on the equation as a result.

This has been addressed ad nauseum within this thread imo (though you may have to go back 10 pages, idk) and math is about the only way left to even possibly address it that I see. Hyundai's strategy is MUCH more dependent on moving quantity than it is on margin for the Genesis. The movement of quantity in Hyundai's situation is extremely price sensitive so there are several KDM features we're not going to see. I have a few personal gripes about which features they appear to be keeping and tossing, but the fact that they're doing the tossing is no surprise.

As for the K900, not only does Hyundai have an Equus; I would argue the K900 is an Equus competitor more than a Genesis competitor. It has the size, amenities, and nearly the cost of an Equus. The only real difference is offering a V6 in the US at some point.

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[Seattle Genesis]

Kia doesn't have an Equus. Hyundai does.

Point taken.... I did not make the match up between the Kia K900 and the Hyundai Equus.. My bad.

Still cant wait to see either car in the showrooms soon !

 

[sandy]

Total gross profit (simplified) = Profit per Gen x Gens sold

Total gross profit = (Profit per Gen x Gens sold) + (1+halo effect)x cheaper vehicles sold x profit per cheaper vehicle

Note that "halo effect" is itself a function of "Gens sold" so this isn't linear with respect to that variable. Increasing that variable has the largest impact on the equation as a result.

This has been addressed ad nauseum within this thread imo (though you may have to go back 10 pages, idk) and math is about the only way left to even possibly address it that I see. Hyundai's strategy is MUCH more dependent on moving quantity than it is on margin for the Genesis. The movement of quantity in Hyundai's situation is extremely price sensitive so there are several KDM features we're not going to see. I have a few personal gripes about which features they appear to be keeping and tossing, but the fact that they're doing the tossing is no surprise.

As for the K900, not only does Hyundai have an Equus; I would argue the K900 is an Equus competitor more than a Genesis competitor. It has the size, amenities, and nearly the cost of an Equus. The only real difference is offering a V6 in the US at some point.

Clever!

 

[IBJanky]

hahahahaha...

http://www.kia.com/us/en/vehicle/k900/2015/galleries/all?file=gallery_k900_2015_superbowl

Awesome commercial

 

[YEH]

By not offering a fully loaded KDM type car for the US (who knows there may be one on the way) its really frustrating for a car buyer that would like to pay for all the extra goodies. From 2009 to 2013 the KDM cars were loaded and that never got to us at any trim level, BUT if you go over to KIA you can get the KDM K900 fully decked out. That K900 is a pretty nice loaded car that Im gonna have to really consider when the new Genesis arrives. And also it really does not make much sense to me that KIA is the 'sister' company of Hyundai. It would seem to me if Hyundai is trying to build up the market, respect and treat the Genesis as a true luxury car it would offer all that the KDM versions currently offer.

Hyundai should offer an ultra-luxury package on the Genesis which offers all the tech goodies (if not some higher end interior materials).

Kia has really tried to up Hyundai in this regard.

The Cadenza has a more luxurious interior and more tech offered than the Azera and Hyundai added more tech items to the Equus b/c Kia was offering it on the K9/Quoris/K900, and even with the upgraded interior in the Equus (w/ the refresh), the Kia still has the nicer interior.

Really waiting on the production version of the GT concept from Kia. Should offer a comparable interior (if not a little nicer) in a smaller package (about the size of the Infiniti Q50) with more striking sheetmetal.

For Hyundai, waiting on the new coupe - if it retains the basic design of the HND-9 concept, should be a real looker.

 

[dreamofgenesis]

http://hyundaigenesis.com/ ; this has been updated. Now we can see which color will be available here. Still lots of photos mixed up with KDM but it's better.
There is a new video there too.

Today I got a phone call from a local Hyundai dealer and was told that 2015 Genesis is coming in May.

 

[Mark_888]

http://hyundaigenesis.com/ ; this has been updated. Now we can see which color will be available here. Still lots of photos mixed up with KDM but it's better.
There is a new video there too.

Today I got a phone call from a local Hyundai dealer and was told that 2015 Genesis is coming in May.

There is a disclaimer on the site that says "Pre-production model shown."

Also says "HTRAC ALL WHEEL DRIVE (AWD) (AVAILABLE ON 3.8L ONLY)."

 

[italiabrain]

http://hyundaigenesis.com/ ; this has been updated. Now we can see which color will be available here. Still lots of photos mixed up with KDM but it's better.
There is a new video there too.

Today I got a phone call from a local Hyundai dealer and was told that 2015 Genesis is coming in May.

Nice catch. They probably wanted to do an update before the superbowl commercial aired. Did anyone else notice that on those design studio pictures the amber lights were both on for some of them? I really hope they're not going to have those on all the time as part of the daytime running light setup...

 

[tompass]

Site was nicely put together. Sure hope they are at least still talking about an AWD 5.0 as a late release.

 

[MSUGenesis]

Thanks for the update. Am I missing the interior color choices? I was hoping they included saddle.

 

[italiabrain]

Thanks for the update. Am I missing the interior color choices? I was hoping they included saddle.

I agree. I think the saddle two-tone was the best looking interior on the KDM. The interior options weren't on the site yet last time I checked.