Same here in LA dataguy. Bimmers especially the 3 series dominate the landscape. Trendy, European, rear wheel drive. I can't get over where they put those cupholders. Shameful.
That's because they're so attainable now -- they're not much more than a loaded Chevy Impala. BMW has diluted their brand. Personally, I've never seen the fascination with BMW - their cars' reliability ratings aren't all that great, I think the styling is outdated (especially the interior) and I just can't stand their ridiculous propaganda (ie: "advanced forward illumination system" = headlights.)
They do drive amazingly well - I will give them credit for that. If you're into sheer handling and performance, I'd certainly lean towards BMW. For a roomy, comfortable, luxurious everyday car -- no thanks!