Official Press Release: Hyundai Motor Launches New Global Luxury Brand, 'Genesis'

[Mark_888]

Hyundai has proven time and again how they can bring top end tech to the market for way less than the competition...

There are limits to what can be done in terms of cost reduction and pricing. A significant amount of the technology on the Genesis and Equus is supplied by outside vendors who manufacture those kind of systems, and are not internally developed by Hyundai.

 

[gameday22]

Official News:

I was at the International car show in Orlando Florida today, while speaking with a rep she informed me that the Montecito Blue color will not be made after MY2016 Genesis . I don't know why they would get rid of that as it's one of the better colors on the car, if anything I'd dump the Ibiza Blue. Also they need to bring back the nice saddle colored leather, that on the Montecito would be one sexy car lol.



I stand by my statement about the lighting, even the new Honda Accord has LED headlights available. I drove one of these last night and they are a much brighter and wider light pattern that is very uniformed, no gaps in the coverage. Just my 2 cents on the subject.

 

[randian]

Are they dropping the Ivory interior too?

 

[YEH]

The G90/EQ900 off to a good start in its domestic market...

The new premium brand of Hyundai will reveal its first model on December 9, but we already saw it in its full glory earlier this week through several spy photos. Now it has emerged the G90 (EQ900 in South Korea) has received 4,342 pre-orders in less than 24 hours in its homeland.

Back in February 2009, the predecessor of the full-size sedan, the Hyundai Equus, got 1,180 pre-orders, while in November 2013 the Genesis received 3,331 pre-sales.

http://www.worldcarfans.com/1151128101523/genesis-gets-more-than-4-300-g90-orders-in-24-hours


While the markets are different, think it bodes well for the G90 in the US, tho not to the same extent.

With better sheetmetal, a more luxurious interior, the addition of a TTV6 and AWD (along with a minimal price increase) - can see sales go up by 40-50%.

Depending on the pricing of the 3.3TT, might even see it double sales in certain months.


Here's a C&D interview w/ Schreyer...

Peter Schreyer Talks Genesis and Hyundai Design, G90 to Debut by Year’s End
November 25, 2015 at 4:00 pm by Steve Siler

Car and Driver: Hyundai has announced that there will be six Genesis models by 2020. How will the Hyundai and Genesis brands be different in terms of design?

Peter Schreyer: I think for me the main differentiation is not how we treat the surfaces; I see it a bit more from a philosophical standpoint. The Genesis is rear-wheel drive; and all of [the Genesis models] are going to have that. And in proportion this will differentiate them completely from other Hyundais. The current Genesis [which will be renamed G80—Ed.] and the G90 will have that long-hood, front-wheels-far-forward proportion that gives them that kind of premium, classic feeling. This to me is more important than to say that it’s going to have one [badge] more on the hood or something like this. And of course we’re going to differentiate by the grille design and things like that.

Also, within the Genesis brand we’re going to have more consistency than in the Hyundai brand, which can be more variable, because [with Hyundai] there are so many different segments. We make so many [market-specific] products for China, and India, and this market, and Europe. For example, the Elantra is done mainly for here and Korea, but in Europe we have the i30. We’re putting our focus on different cars for different markets. With Genesis it will be more general. The Genesis will be the same car everywhere. I think the important market for Genesis will be [the U.S.]

C/D: If you could use three key words to describe Genesis design, what would they be?

PS: Proportion. Proportion. Proportion. There will be a few other things. I think it’s important to be authentic in materials, but we need our own expression especially in front-end design. But the overall feeling comes from the proportion.

This is something that has to crystallize out of our work. It’s very difficult to describe. Once you see several products together I think you will realize and you will see it, but to describe it at the moment is difficult.

http://blog.caranddriver.com/peter-...and-hyundai-design-g90-to-debut-by-years-end/






As an aside, didn't like the new Kia Cadenza based on the rendering, but the front much better in live shots (albeit in the dark), esp. at this angle.

Not so much at this angle.

Not exactly a fan of the Z-kinked LEDs and some of the other things (like the greenhouse) could have been shaped a little better, but still, would take this any day over the ES.

 

[YEH]

It's a game changer to get in one of the new BMW 7 series with Laser Headlights, the light output is phenomenal (yes I'm sure expensive) but make it an option that can be ordered if your going to make an upscale division out of the Genesis.

While I'm all for better lighting, even as it is, I get blinded by the lights from the newer luxury autos; will only get worse when laser lighting starts to make inroads.

There are limits to what can be done in terms of cost reduction and pricing. A significant amount of the technology on the Genesis and Equus is supplied by outside vendors who manufacture those kind of systems, and are not internally developed by Hyundai.

And for the tech that H/K develop - while they can take a smaller margin, there's only so much they can do to keep the price down.

Reason why a loaded Sorento SX-L nears $50k in price (see plenty of posters clamoring how that's too much for a Sorento, but that's w/ all the tech; a loaded Highlander or Pilot is even more and no one says one has to buy the highest trim w/ all the tech).

 

[amartz]

That front grill screams "Buick" to me!

 

[Sal Collaziano]

I'm not crazy about the zig-zag LEDs either but the car does look better on the road than in the pictures I posted in the 2017 Kia Cadenza discussion.

 

[gameday22]

Are they dropping the Ivory interior too?

She didn't mention that.

Other notes:

Cup holders are still one big one small........

 

[randian]

She didn't mention that.

Ok. I only asked because Montecito Blue is one of the few colors that allowed you to get the ivory interior.

 

[Seattle Genesis]

I just hope that the price doesn't increase so much its not a affordable to us poor people...with these new models it seems they are much more luxurious then what we have today. I know 'Genesis' needs to complete, but I hope it doesn't lose the 'value' of what they started of with...

- New 'Genesis' brand will compete with the world's leading luxury car brands
- Six-model line-up begins roll-out from December catering for 'new luxury' customers, delivering personalized and human-centered experiences
- Refined performance, athletic elegance in design and human-focused innovation will elevate the Genesis brand

November 4, 2015 - Hyundai Motor has announced an all-new global luxury brand – Genesis – that will deliver 'human-centered' luxury through a range of new models that feature the highest standards of performance, design and innovation.

Created for a new generation of discerning consumers, Genesis will be a stand-alone brand that operates alongside the company's popular Hyundai marque. Capitalizing on its success in the fast-growing global car market, Hyundai Motor will launch six new Genesis models by 2020 and will compete with the world's most renowned luxury car brands.

The Genesis brand seeks to create a new definition of luxury, one that will provide a new platform for future mobility centered on people. By anticipating human needs at every touch point, Genesis models will embody four key aspects: Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience.

"We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy," said Euisun Chung, Hyundai Motor Company Vice Chairman.

Genesis models will boast outstanding driving dynamics and design, with innovations tailored to closely-meet the needs of customers. The new model line-up will distance itself from the traditional technological overload of brand-focused competitors, concentrating instead on a personalized, hassle-free customer experience. Continuing the customer-oriented approach that flows through every Genesis model, sales and service staff will provide rapid and attentive service to customer's requests.

To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure and customer service offering is being established.

Genesis models will be badged with a new wing-type emblem, redesigned from the version used on the current Genesis model to create an even more luxurious look. This emblem firmly cements the Genesis models as a collective family of luxury models under the Genesis nameplate.

The Genesis brand will also adopt a new alphanumeric naming structure. Future models will be named by combining the letter 'G' for Genesis with a number, 90, 80 or 70 etc., representing the segment.

Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor said, "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess."

Fitted with the latest proactive safety technologies, intuitive convenience features and IT connectivity, Genesis models are engineered to provide excellent ride comfort while retaining confident sportiness.

To develop a distinctive and differentiated design for the new Genesis brand vehicles, Hyundai Motor has created a Prestige Design Division. From mid-2016 Luc Donckerwolke, who was previously responsible for the design of Audi, Bentley, Lamborghini, SEAT and Skoda models at the Volkswagen Group, will lead this new division alongside his role as Head of the Hyundai Motor Design Center. The work of the new Prestige Design Division will be overseen by Peter Schreyer, as part of his group-wide design responsibilities as President and Chief Design Officer (CDO) of Hyundai Motor Group.

Peter Schreyer commented, "In creating the design signature of Genesis brand cars, we set out to display confidence and originality, creating highly desirable products that present new charm through innovative styling and proportions."

The name 'Genesis', which also means new beginnings, hints at the new values and standards that the brand will bring to the global luxury car market. Initially on sale in the Korean, Chinese, North American and Middle Eastern luxury car markets, the Genesis brand will expand its reach to Europe and other parts of Asia as the model range grows to full strength.

Setting the brand's cars apart from competitors, innovation will begin with the consumer, with customer requirements directing development. This philosophy echoes the vision of Hyundai Motor to be a 'lifetime partner in automobiles and beyond', with the 'Modern Premium' brand direction of Hyundai reinterpreted for the new Genesis marque.

Since the launch of its first cars in 1967, Hyundai Motor has grown quickly to become one of the world's leading automakers. The strategic decision to create an all-new luxury car brand is recognition of the company's strengths and its global ambitions. By introducing new customers to Hyundai Motor and elevating its competitiveness, the new Genesis brand will enable more people to experience the premium value of Hyundai Motor.

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[Seattle Genesis]

I wonder if the US market will get the totally pimped out 2017 G90 version, unlike what we get today? I'm still a little miffed and pissed that Russia gets all the trimmings and we get stuck with pretty much a base 'Ultimate' model. I would have paid a few more $$$$ to get what the rest of the world is getting.

1st Genesis model seen uncovered!

Some of the elements (side/rear) which I didn't care for based on the spy-shots and renderings don't look so bad here.

The G80 should look better as well if its MCE gets a similar treatment up front (which is the best view of the G90).









Doing it that way runs the risk of the Ford/Lincoln problem (where Lincolns have long been seen as spiffed up Fords (likely to change some w/ the new Conti).

In order to avoid that somewhat/better - would have to design/develop/test entirely new sheetmetal and interior while using the Santa Fe platform, but it wouldn't take any longer to do the sheetmetal and an interior based on the Genesis/G80 platform.

And let's remember that Lexus' ATP is closer to that of Acura than it is to BMW or Mercedes.

 

[Mark_888]

I wonder if the US market will get the totally pimped out 2017 G90 version, unlike what we get today? I'm still a little miffed and pissed that Russia gets all the trimmings and we get stuck with pretty much a base 'Ultimate' model. I would have paid a few more $$$$ to get what the rest of the world is getting.

I think there is some confusion. The G90 is the new Equus, not a Genesis (unless you consider the Equus to be a pimped Genesis).

The 2017 Genesis (G80), like all other Genesis models sold in the US, will likely not have all the options available on the KDM Genesis. But the 2017 specs have not been released yet, and hard to tell if it will be basically the same as the 2016, or a mid-cycle refresh (but not a brand new design).

 

[Nikgen]

I think there is some confusion. The G90 is the new Equus, not a Genesis (unless you consider the Equus to be a pimped Genesis).

The 2017 Genesis (G80), like all other Genesis models sold in the US, will likely not have all the options available on the KDM Genesis. But the 2017 specs have not been released yet, and hard to tell if it will be basically the same as the 2016, or a mid-cycle refresh (but not a brand new design).

I'd be shocked if they don't do the mid cycle refresh "early" as they rebrand/relaunch as the G80 under the Genesis Motors Brand. I'd expect a new nose and tail, along with a refreshed, upgraded interior. I'd bet we see the 3.3 turbo offered as well,.

 

[Mark_888]

I'd be shocked if they don't do the mid cycle refresh "early" as they rebrand/relaunch as the G80 under the Genesis Motors Brand. I'd expect a new nose and tail, along with a refreshed, upgraded interior. I'd bet we see the 3.3 turbo offered as well,.

I agree. At least we can be reasonably sure they would like to make those kind of changes if they have enough time.

 

[Nikgen]

I agree. At least we can be reasonably sure they would like to make those kind of changes if they have enough time.

One other change will likely be to the price - I expect it will increase.

 

[Seattle Genesis]

Understand the difference between the G80 & G90. I'm just hoping what the US market gets is what the rest of the world is getting. I'm still very confused why European countries get more than what we get. It can't be about cost / retail price. I would think the US market has a lot more money to spend on luxury cars than Russia.

 

[Mark_888]

It can't be about cost / retail price. I would think the US market has a lot more money to spend on luxury cars than Russia.

In the US, it can be, and is, all about price. The USA is by far the most competitive vehicle market in the world, and Hyundai is still "trying to improve the brand image" from their debacle in the US market 25 years ago.

They don't sell enough Genesis sedans in Russia to come up with a custom version. Also, corruption is rampant in Russia, and there are a fair number of rich people, even though there are a lot of people who cannot afford a Genesis. Same for Middle East.

Given that the new G90 will essentially be a slightly larger, and fully loaded G80, I don't see what the problem is. If you want all the stuff, get the 2017 G90.

As they launch the new Genesis brand, the last thing they want to do is for it to get off to a slow start because it is over-priced, and that means holding off on some of the "over-the-top" options on the KDM version.

 

[Nikgen]

In the US, it can be, and is, all about price. The USA is by far the most competitive vehicle market in the world, and Hyundai is still "trying to improve the brand image" from their debacle in the US market 25 years ago.

They don't sell enough Genesis sedans in Russia to come up with a custom version. Also, corruption is rampant in Russia, and there are a fair number of rich people, even though there are a lot of people who cannot afford a Genesis. Same for Middle East.

Given that the new G90 will essentially be a slightly larger, and fully loaded G80, I don't see what the problem is. If you want all the stuff, get the 2017 G90.

As they launch the new Genesis brand, the last thing they want to do is for it to get off to a slow start because it is over-priced, and that means holding off on some of the "over-the-top" options on the KDM version.

It's called offering options - many of us have no need for a car as big as the g90 (it's more than slightly larger, btw ) but might want some of the extra goodies too - I'm not sure why you seem to have a hard time understanding that?

 

[srobak]

Been away for a bit, trying to catch up on threads that are of interest... so I'm going to touch on a variety of things from this one:

re: "Santa Fe" Genesis... Don't get too hung up on the FWD/RWD/AWD thing. Remember the current incarnation is available as both a FWD and an AWD. The new one for Genesis will be the same or most likely only offered as AWD and will be launched as an X3 competitor - not an X5. The X5 competitor will be launched on the G90 platform - which is considerably larger and is RWD or AWD. I have this opinion purely because of the G90 release - which shows that they want to keep playing in the luxobarge class. The G90 takes dead-aim at the Li 7 series and the A8L. So basing an SUV off that platform and with more lux than the existing one is the only thing that makes sense. Perhaps I am wrong - but I'd put my chips in that pot at this point.

BMW's "Laser Lights" - aren't. Meaning - they are not lasers. It is terminology only. Marketing gimmick. BUT - for very refined versions of the LED lights that they introduced for 2014. If you haven't seen them in action from even that year - hit up Youtube. It is very cool, and just plain brilliant thinking. But as far as using actual lasers for lights - I do not imagine USDOT will ever allow that.

Front end of the G90 - why don't you like it, Sal & Doc? It looks just like the G2, honestly. Sure - it has the squiggly light-piping of the Elantra - but otherwise you'd be hard-pressed to tell the difference between it and G2 from the front at a medium distance. The blacked-out splotches on the grill I imagine are the hide the plate and the new radar array shape or POSSIBLY a logo placement (ala Merc).

 

[srobak]

Crap - I forgot one...

There was someone complaining about the G2's lights, with segments missing...

Any chance you replaced the bulbs with a different temperature, or bought the car used and the previous owner did? I say this because my G2 light dispersion is clean & smooth with no shadows or breaks. BUT - when I put HID bulbs in my 11 Azera - I had shadows that looked like tire track ruts. Turns out I had to order "inverted" bulbs - which have the return line from the top of the capsule going on the other side of the bulb so it does not cast a shadow. The Retrofit Source has these types of bulbs to address that issue.

One thing I will say about the lights in the G2 is that the bulbs are positioned strangely in the projector. Every other HID I have owned or retrofitted put the brightest part of the beam right through the middle of horizon-line in the cutoff shield. The G2 does not. Even with my low-beam cutoffs properly adjusted - when I flip the highs - the brightest center of light is shooting upwards at probably close to 10 or 15 degrees. You can see this if you part aimed at the side of a tall warehouse or something. If I drive through the neighborhood at night with them on - the 2nd and 3rd floors of houses I light up are the brightest. It is very odd.