Holy cow! Mine just worked too. I have a 2010 Genesis V8 w/tech, and it is a later model that required a steering column replacement once before. As mentioned above, with the car not running, I moved the steering
wheel down as far as it would go holding the switch down for around 10 seconds. Then I moved the
wheel in towards the dash, also holding that down for around 10 seconds after it stopped moving. Then when I pressed 'up', it went all the way!
After starting and stopping the engine, the memory system seems to be back again. Although this is annoying, it is a lot better than needing the dealership to do it each time.[/QUOTE
I just did this with my 2010 3.8 (build Dec 09). It worked. I then had to reset my "memory" button, but now I have full range of motion with the steering
wheel tilt. Good fix (how come the dealers don't know this one)