OMG70
Master Bruce!
- Joined
- Jan 29, 2019
- Messages
- 1,312
- Reaction score
- 1,515
- Points
- 113
- Location
- LA/OC, California
- Genesis Model Type
- Genesis G70
Genesis/Hyundai is subsidizing leases and not purchases, not including the low finance rate of 1.9%. Why are leases preferred in the subsidy range?
There was some HMA training material posted on this forum (I think?) that I came across that literally says "They lease, you lead" and then lists off how to handle leases, vehicle auction system, etc. I think the idea is that with leases, they will have greater opportunities for repeat business. The people who are financing will come back for the free services (and maybe ongoing maintenance if the dealer is lucky), but overall they likely won't come back to buy a vehicle anytime soon. They'll take 5 years just to pay off the car and likely want to hold it for at least a couple more years after that, so conservatively 7 years vs 3-4 years for a customer to return for a new car.