larry'sown
Been here awhile...
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And what's really the purpose of waiting to launch sub-brand until the RK launches when it's only a 1/5-2 years away?
Because waiting will give Hyundai twice as much product to seel and that's really the issue here. Hyundai needs enough product to sustain the brand. Launching a sub-brand with inly two vehicles would be fruitless. They know that; that's why they haven't done it.