Anyone concern with the Genesis Low Sales Figures

[danieltoye101@msn.com]

It looks like the Genesis sales are healthy and the article also said the 2/3 of October sales for Hyundai were 2010's.

 

[jailer]

Here is a re-cap from Autospies, although this guy states at the beginning, "I will be the first to say that a Genesis in no way is on the same level as a BMW 5-Series or even a Mercedes E-Class when it comes to performance."
Oh, really? WTF????

Anyway, here it is:
http://autospies.com/news/Which-Import-Brand-Has-The-Genesis-Hurt-The-Most-Read-The-Facts-And-See-49414/

 

[Hghwy52]

Here is a re-cap from Autospies, although this guy states at the beginning, "I will be the first to say that a Genesis in no way is on the same level as a BMW 5-Series or even a Mercedes E-Class when it comes to performance."
Oh, really? WTF????

Anyway, here it is:
http://autospies.com/news/Which-Import-Brand-Has-The-Genesis-Hurt-The-Most-Read-The-Facts-And-See-49414/

The Autospies article is absurd. First of all, the YTD figure of 17,784 Genesis sold includes both sedans and coupes. Sedans sold this year could be closer to 10,000. There is no way of knowing. There is a reason why Hyundai does not separate sedan and coupe sales - Infiniti does with the G sedan and coupe and they are much closer than the Gennies are.

Also, there is the problem of cause and effect. The article could have as easily postulated that sales were taken from the Avalon, Chrysler 300 and Acuta TL which were also down for Oct. Or they could have stolen sales from the Lexus LS460, Acura RL, etc. The BMW 5, Infiniti M, and Audi A6 all have one thing in common - they are due to be redesigned next year. Genesis sales have come from a wide range of cars, SUVs and some trucks. To focus on three models to the exclusion of others is rediculous.

It looks like the Genesis sales are healthy and the article also said the 2/3 of October sales for Hyundai were 2010's.

Again, Genesis sales include both sedan and coupes, and all of the coupes are 2010 models,

 

[Sayantsi]

Look at the bright side - Hyundai sales are up 40% from last year, only Kia and Subaru can share that good news. I think Genesis sedans have been selling at a clip of 1,200/month - pretty healthy for a low volume car. Coupes started selling around March, so that would put sales at around 750 monthly, which also seems reasonable.

 

[ajls09873]

Yes and no. The cross shop is targeted at C300,CTS,G8,ES350. The engineering inspiration was E Class, 5 Series, GS, & M.

No. The engineering inspiration was mostly 'Lexus LS 460'.

True benchmarked target (in Hyundai Korea R&D center)= Audi A8, Lexus LS460
Marketing target = 5 series, E-class, A6, Lexus GS, Infiniti M
Price target = 3 Series

 

[ajls09873]

I think this is 'hyundai' brand problem.

Luxury buyers buy 'brand image'. Even if it is great car, luxury buyers care brand image than car itself.

Look, Lexus ES is a just FWD Camry. But, If toyota sell Lexus ES as "Camry Prominent"(like Japan market), Then how many people buy it? hmm. i don't know.

Lexus ES selling well, Because it have a Lexus badge. No ES owner care about it is a essentially Camry.

Hyundai must know this.

"I bought a Mercedes" is sound better than "I bought a Hyundai". Luxury buyers buy 'brand image'.

That's the reason thay why mighty toyota sell their "Toyota Celsior" as "Lexus LS" in outside of Japan.

 

[ttsig]

I personally think this is a Hyundai strength, not a "brand problem". Sure, a large percentage of people out there buy brand image, but I do believe that there are cost concious consumers that are interested in getting bank for the buck. Yes, maybe that's only 5% or 10% of the car buying public, but that's more than enough buyers to have a successful vehicle in this space. It's unlikely I would have ever purchased a Lexus, and almost certainly not one of the overpriced German trouble boxes. I wanted a nice, reliable vehicle with a great warranty at a reasonable price. The Genesis provided that in a way no other vehicle could. I could care less if what other people think when I say it's a Hyundai, it's my money, not theirs. They still all want to look at it and mistake it for their cars.

I guess what I'm saying is that I don't think Hyundai is trying to be Lexus or BMW or Mercedes, they're being Hyundai, and they're doing a darn good job of that.

 

[bjjones]

Originally Posted by TJPark01
A tectonic shift has occured with this financial crisis, and people's percetion of excess, Mcmansions, Escalades with chrome rims, etc. has been completely turned upside down.

Your statement mostly applies to the poseurs and wanna-be crowd whom never truly had the resources or finances to purchase high-end goods and over-leveraged themselves buying expensive items that they really could not afford. While it's true that some of the really wealthy have lost big, mainly due to bad investments, the demand for luxury goods and services has increased for rich consumers even during these tough economic times.

http://www.bloomberg.com/apps/news?pid=20601205&sid=aHx9ytuwJJ6Y

 

[jailer]

No ES owner care about it is a essentially Camry.
.

Next time you see a chic (usually) get out of their ES, ask them if they knew that. All the people I've known who have/had them did'nt have a clue. I'm sure some do though, but not that many.

 

[ACpilot1]

I personally think this is a Hyundai strength, not a "brand problem".

I have to disagree here.

About half the forum members have gone to the extra expense of removing any sign of the Hyundai "H" from their vehicles.

Even my dealership is replacing H emblems with the "Flying Genesis" symbols.

The Genesis IS a luxury car. A separate dealer network is a must.

Dan

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[Sayantsi]

Personally I have no issue telling people I drive a Hyundai, I kind of enjoy it in fact, but the flying H mark is not that great looking, especially compared to the Genesis KDM mark.

I agree though that Hyundai needs to bring a separate dealer network to market. There's been discussion here about Hyundai picking up some abandoned dealerships for cheap since there are now thousands of empty lots across the USA and Canada. Fwiw, go into a Cadillac or Lincoln dealership and then go into a Mercedes or Lexus dealership - very different experiences for "luxury" brands.

 

[danieltoye101@msn.com]

More than 1/2 more like 2/3 or 3/4 I see 10 Genesis a week and rarely do NOT see the wings!!!!

 

[moose66]

Personally I have no issue telling people I drive a Hyundai, I kind of enjoy it in fact, but the flying H mark is not that great looking, especially compared to the Genesis KDM mark

I agree. I have no problem saying loud and proud that I drive a Hyundai. Lots of bang for the buck is what I say! I certainly didn't take off the flying H in an effort to hide the fact that it is a Hyundai. I just like the Genesis badging. If those badges weren't available, I don't think that would have stopped anyone from buying the car. Wouldn't have stopped me.

 

[ttsig]

I don't think the number of people rebadging their car is much of a measurement, and I doubt that "half the people on this forum" have done it. There are >3000 members on this forum, maybe 200 or so active (more than 20 posts), and I've probably seen 30-40 say they've done the badging, and that's mostly from active members who are pretty enthusiastic about their new ride, enough to come on this forum and talk about it all the time. That's the type of people who rebadge, or buy wheels, or add lights, or do whatever to make their car unique, no matter the brand. It's a small percentage of car buyers. Most people just buy their car and drive it.

I've now seen about a half dozen Genny's on the streets and exactly zero were badged. That doesn't mean much either, but it's just an observation.

Even if I accept that concept that half of Genesis owners rebadge their car, I don't think that's an argument that there "must" be a luxury dealer network. People are rebading their car for nominal cost. Would people pay $5,000 to rebadge their car? Probably not, but it's likely that there would have to be a significant increase in price to get a new "luxury" dealership line, a price that might gain some customers, but would loose some as well. The question truly is, which one would be the most profitable. Hyundai has to make that decision, but I suspect they're thinking is, at least for the next few years, being the value proposition luxury is the best bet.

 

[ACpilot1]

The point is that people are rebadging their cars at their own expense!

I never would have considered Hyundai before the Genesis came out (I admit that other Hyundai products have improved dramatically over the years).

Twenty years ago the Hyundai Pony in Canada was not associated with quality and was considered to be a bit of a joke.

I'm afraid that the Hyundai "H" is simply not associated with Luxury (at least not yet).

Dan

 

[Sayantsi]

I'm sre it isn't, but for $80 you can get replacement factory badges for the trunk, steering wheel and hubs, so why not do it, especially when the badges look better?

Fwiw, I never put much stock in a badge, I've always been interested in how a car drives, and for the money, you can't beat the Genesis sedan imo. Of course, I did buy one...

 

[RogerB]

I can't see myself rebadging my Genesis, especially if I have to pay for it. I have no qualms about people seeing I am driving a Hyundai. If others are snobbish enough to scorn me, I don't care. I just want value for money. But also, I gotta say, I am not fond of the Genesis badge anyway and it reminds me too much of the Austin Mini and Bentley badges - too derivative.

 

[DeMAN]

3,228 Buick LaCrosse sold last month in the US. This is yet another car to watch. The 2010 should do very well. Buick has had quality associated with there name for long time, probable longer than any other GM product......

 

[moose66]

3,228 Buick LaCrosse sold last month in the US. This is yet another car to watch. The 2010 should do very well. Buick has had quality associated with there name for long time, probable longer than any other GM product......

LaCrosse is a nice car and drives well. Drove one while I was waiting for service on my Genesis. My only complaint was the lack of power and it was very tight on the inside, front seats and back.

 

[tjn007]

I personally think this is a Hyundai strength, not a "brand problem". Sure, a large percentage of people out there buy brand image, but I do believe that there are cost concious consumers that are interested in getting bank for the buck. Yes, maybe that's only 5% or 10% of the car buying public, but that's more than enough buyers to have a successful vehicle in this space. It's unlikely I would have ever purchased a Lexus, and almost certainly not one of the overpriced German trouble boxes. I wanted a nice, reliable vehicle with a great warranty at a reasonable price. The Genesis provided that in a way no other vehicle could. I could care less if what other people think when I say it's a Hyundai, it's my money, not theirs. They still all want to look at it and mistake it for their cars.

I guess what I'm saying is that I don't think Hyundai is trying to be Lexus or BMW or Mercedes, they're being Hyundai, and they're doing a darn good job of that.

I fully concur with these statements. Coming from owning Honda Accords for 22 years, I was happy to make the leap to the Genesis after throughly researching what it offered. I could care less about the badge of a car. I'm interested in comfort, looks and affordability before and after the sale. This car met that criteria in spades. Yes I did re-badge the car with the Genesis logos mainly because I liked the looks and it was fairly reasonable cost wise. After almost a year in owning the car, I still get people stopping me and asking who makes it. I have no problem telling them it's a Hyundai. Some seem pleasantly surprised but nobody has had a negative reaction and I had Lexas, BMW and Mercedes owners ask me that question.

I really think Hyundai has hit a nerve in the marketplace and sales I think will continue to be steady and increase over time, especially with the good word on the 2010's so far.