Having only participated in this forum as a reader, I think it necessary now to finally make my first post with this news finally dropping. It's easy for everyone to be shocked and/or upset at the pricing, but frankly, I think it is a mostly unfair reaction. Genesis clearly chose to hold off on revealing the pricing until they were certain they could come out with a number that made sense. It may seem high, but relatively speaking, it is actually less, if not far less, than the equivalent from any other manufacturer, Audi and Tesla included. It is irrelevant if the Q4 starts at just under 60K so as to potentially benefit from the rebates. Any model that is even relatively equivalent to the base GV60 is going to cost at least the same, if not more, even with the rebate included. The same can be said with Tesla, where the Model Y starts at over 80K. Take the 100KM extra range out of it, and the cars are again incomparable in every way.
I don't think Genesis is looking for a price model that allows an extreme minority of their worldwide market (i.e. Canada, Quebec and B.C. in particular) to benefits from rebates. It is clear already from reviews that this is an EV that stands out from the increasingly boring competition. If the extra cost for luxury, which is clearly not offered by any similarly priced car, again Tesla and certainly Audi included, is not worth it in someone's opinion, that's perfectly fair. But it doesn't mean their pricing is wrong or inflated, it just means that person is not their target market.