I see your point, and I'm not necessarily disagreeing. I have an IONIQ 5 myself and intrigue in the GV60 aside, I don't know that I am ready to pay that much more for what it offers. But it is also easy to say that when I got to known 13K off the MSRP because of federal and Quebec rebates.
If we are going to be fair, we have to take the same approach with competitors too. If the GV60 is competing with the IONIQ 5 and EV6, then the Q4 e-tron is competing with the ID.4. The latter fully loaded is almost 50K, the former with nearly equivalent specs, design and features is closer to 70K. Even if you could max out rebates in Quebec at 12K, it's still nearly an 8K difference for what is nothing more than a VW with an Audi
badge. In fact, the more accurate comparison would actually be the Q4 Sportback e-tron, which does not qualify for the rebates at all and is actually 2.5K more than the GV60 if packaged similarly. In that vein then, the GV60 is actually better priced vs. it's lower-end cousins than the Q4 Sportback is to it's same.
Again, I am not necessarily arguing that the pricing is fair or that I am absolutely sold on the GV60 over my IONIQ 5. All I am saying is that if you no longer are interested in the GV60 because of the price and would prefer instead to go for the Q4/IONIQ/EV6 because of rebates and resulting price, you have to also be willing to admit that you are inevitably receiving a lesser car. It's okay for the GV60's luxury offering not to justify the price difference for you, but it's an offering that is clearly not available in any of the others cars, including the Q4 Sportback when fully loaded and, consequently, not eligible for the rebates.