Invoice Prices for 2015 Genesis for reference

[Motegi]

For reference, I am compiling a list of dealer invoice prices for the 2015 Genesis sedan.

3.8 RWD

Base_____$35,659 (MSRP $38,000)
Signature_$39,299 (MSRP $42,000)
Tech_____$42,484 (MSRP $45,500)
Ultimate__$45,669 (MSRP $49,000)​

3.8 AWD

Base_____$37,978 (MSRP $40,500)
Signature_$42,568 (MSRP $45,450)
Tech_____$45,753 (MSRP $48,950)
Ultimate__$48,938 (MSRP $52,450)​

5.0 RWD

Base_____$47,665 (MSRP $51,500)
Ultimate__$51,573 (MSRP $55.700)​

(Invoice pricing based upon data from cars.com)

 

[Mark_888]

Looks like Hyundai (in USA) has a 3% dealer hold-back (additional profit for dealer):
http://www.edmunds.com/car-buying/dealer-holdback/

 

[HEY GURL]

This really BITES! $4100 over invoice+ 3% hold-back on the 5.0 Ultimate. Really?

 

[tazrig]

It's called the law of supply and demand. Let the newness of the car ware off a bit and you will probably be able to get it for close to invoice or maybe even a little below. I bet they're doing that for the 2014's now.

 

[Mark_888]

It's called the law of supply and demand. Let the newness of the car ware off a bit and you will probably be able to get it for close to invoice or maybe even a little below. I bet they're doing that for the 2014's now.

2014's are going for at least $8K below MSRP, 2013's about $10K below MSRP.

 

[BPSCG]

It's called the law of supply and demand.

Yeah, well, that concept is about as comprehensible to a lot of people as quantum physics.

 

[BPSCG]

2014's are going for at least $8K below MSRP, 2013's about $10K below MSRP.

And there's today's object lesson in the law of supply and demand.

Something in short supply that everyone wants: The seller can get a high price.
Something in high supply that nobody wants: The seller has to settle for a low price.

Any questions?

 

[Mark_888]

And there's today's object lesson in the law of supply and demand.

Something in short supply that everyone wants: The seller can get a high price.
Something in high supply that nobody wants: The seller has to settle for a low price.

Any questions?

No questions from me.

There are also Blue Light Specials for obsolete or out of season merchandise, things that the seller has to get rid of right away to make room for more current items. Previous generation cars fit that description.

In the above case, tazrig mentioned he thought 2014's were going for close to invoice and maybe a little lower. I was just letting him know that he was at least $5K too high.

 

[BPSCG]

In the above case, tazrig mentioned he thought 2014's were going for close to invoice and maybe a little lower. I was just letting him know that he was at least $5K too high.

True that. I got my 2014 3.8 about 3 weeks ago for about $7K off MSRP. If your dealer is asking close to invoice for a 2014, he must be very proud of his inventory because he obviously wants everyone to admire it as it sits and sits and sits on the lot.

 

[ksoze]

Something in short supply that everyone wants: The seller can get a high price.
Something in high supply that nobody wants: The seller has to settle for a low price.

This assumes that everyone wants it. This is a large purchase item for a Hyundai and aside from the fanatics here, it will be interesting to see what the demand really is. If the dealers misread demand and over-inflate the price, there will be less demand. The dealer I visited Saturday had one in the showroom that was pretty much ignored by the traffic who were looking for the lower priced cars which Hyundai offers.

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[jcox12]

I agree completely. There are several dealers here in the Houston area and now that I have gotten wind of some folks reports of this "market adjustment" over MSRP, I'm asking folks this up front before we even get into availability of the particular color/package combo I want to buy. They are shooting themselves in the foot because when supply levels out and I have ten choices of where to go in the area, I can pretty much guarantee I won't be visiting those dealers who were trying to gouge early adopters as if they wouldn't be free advertising on the road.

I submitted a quote request to several dealers at once via cars.com and one dealers' email alias came back as MONEYMAKER...yeah, not a good look in an industry where people expect the salesmen to try to hose you...haha

Glad I only do this once every few years...

 

[ksoze]

This is the same industry that is fighting with Tesla to stop them for being able to sell their cars bypassing the traditional dealer network The dealers lobbyists have succeeded in keeping them out of many states, where their stranglehold continues over lawmakers. The value of a car dealer has been diminished with the advent of the internet. Those deficiencies are now very clear when consumers are forced to ensure the gauntlet of forced add-ons, hidden fees and sales pressure to buy a car when much of what they need at their fingertips.

 

[sandy]

I'm not sure why so many people are so tough on car dealers...they're trying to get the highest possible price for a car just like we try to get the lowest.....and we have our bag of tricks as well, like playing off one dealer against another.

We get "mad" if they won't sell us a car at the price we want to pay. I wonder if they get mad at us when we won't pay the price they ask?

As for add-ons, ordered some fries at McDonalds the other day and the dirty rats tried to up-size me to a large. And the last time I bought a jacket at a nice men's store, they tried to high pressure me into a shirt and pants as well.

The retail mark-up on new cars is about 10 to 15%. Compare that to other industries....like the cup of coffee at Starbucks.

No, I am not a car dealer.

I'm just saying.

 

[ksoze]

As for add-ons, ordered some fries at McDonalds the other day and the dirty rats tried to up-size me to a large. And the last time I bought a jacket at a nice men's store, they tried to high pressure me into a shirt and pants as well.

Apple to oranges. Those fries did not already have melted cheese and bacon bits on them. The issue here is cars with additional dealer add-on "features" already put on the car, offering no regular version. You pay for them or you get no car (or are forced to have them removed).

Being asked once if you would like a larger version of a meal is not that same as having to endure a non-stop adventure of dodging add-ons, misinformation and then the exciting visit to the F&I office for the hard sell on expensive additional warranties, waxes and other high margin extras.

 

[jcox12]

I'm not sure why so many people are so tough on car dealers...they're trying to get the highest possible price for a car just like we try to get the lowest.....and we have our bag of tricks as well, like playing off one dealer against another.

We get "mad" if they won't sell us a car at the price we want to pay. I wonder if they get mad at us when we won't pay the price they ask?

As for add-ons, ordered some fries at McDonalds the other day and the dirty rats tried to up-size me to a large. And the last time I bought a jacket at a nice men's store, they tried to high pressure me into a shirt and pants as well.

The retail mark-up on new cars is about 10 to 15%. Compare that to other industries....like the cup of coffee at Starbucks.

No, I am not a car dealer.

I'm just saying.

No they don't get mad because they can sell it to the next customer that will pay premium for it. Also even if they sell it at invoice or below they still aren't taking a loss on the car plus in most cases they get 5-6 years of finance charges to boot. We get mad because we are trying to make a 5-6 year investment and have to be able to afford the note. While a dealer doesn't have the same issues. The pool of options is much greater for the seller than the buyer...just my two cents.

 

[Mark_888]

I'm not sure why so many people are so tough on car dealers...they're trying to get the highest possible price for a car just like we try to get the lowest.....and we have our bag of tricks as well, like playing off one dealer against another.

We get "mad" if they won't sell us a car at the price we want to pay. I wonder if they get mad at us when we won't pay the price they ask?

As for add-ons, ordered some fries at McDonalds the other day and the dirty rats tried to up-size me to a large. And the last time I bought a jacket at a nice men's store, they tried to high pressure me into a shirt and pants as well.

I don't think the price is negotiable at Starbucks or McDonalds. It's just the nature of the beast that car and real estate prices are negotiable and I don't think consumers get the best of car salesman on average.

No, I am not a car dealer.

I have been reading your posts for 5 years, and I think you are in either in Sales/Marketing or somehow connected to Hyundai, or its dealers, either directly or via a friend/relative.

 

[Mark_888]

No they don't get mad because they can sell it to the next customer that will pay premium for it. Also even if they sell it at invoice or below they still aren't taking a loss on the car plus in most cases they get 5-6 years of finance charges to boot. We get mad because we are trying to make a 5-6 year investment and have to be able to afford the note. While a dealer doesn't have the same issues. The pool of options is much greater for the seller than the buyer...just my two cents.

Hyundai dealers get a 3% holdback rebate (based on MSRP) from HMA after they sell car. They also get other incentives when HMA needs to move inventory, and they don't tell the customer that they get them.

 

[sandy]

I don't think the price is negotiable at Starbucks or McDonalds. It's just the nature of the beast that car and real estate prices are negotiable and I don't think consumers get the best of car salesman on average.


I have been reading your posts for 5 years, and I think you are in either in Sales/Marketing or somehow connected to Hyundai, or its dealers, either directly or via a friend/relative.

Over the five years, I hope you've learned something from my posts.

No, I have no connection to Hyundai. But I was in a business even worse that car dealers.....advertising, on Madison Ave for 33 years.

 

[Mark_888]

Over the five years, I hope you've learned something from my posts.

No, I have no connection to Hyundai. But I was in a business even worse that car dealers.....advertising, on Madison Ave for 33 years.

I have leaned that ex-Madison Ave advertising execs buy an expensive new car every two years, and occasionally are willing keep in touch with us "little people."

 

[XBOHDPuKC]

I agree completely. There are several dealers here in the Houston area and now that I have gotten wind of some folks reports of this "market adjustment" over MSRP, I'm asking folks this up front before we even get into availability of the particular color/package combo I want to buy. They are shooting themselves in the foot because when supply levels out and I have ten choices of where to go in the area, I can pretty much guarantee I won't be visiting those dealers who were trying to gouge early adopters as if they wouldn't be free advertising on the road.

I submitted a quote request to several dealers at once via cars.com and one dealers' email alias came back as MONEYMAKER...yeah, not a good look in an industry where people expect the salesmen to try to hose you...haha

Glad I only do this once every few years...

Care to share which Houston dealers to avoid at all costs?