Those are considerations as well, yes, although I'm hesitant of the German cars after seeing enough colleagues' experiences. Lexus and Infiniti have some attractive offers behind the IS 350 and Q50, but I happen to have a soft spot for what the Koreans are doing, personally.
And to expand on the experience-- I'm reflecting on the salesmanship, the presentation of the brand and the ordering process, and the time with the car itself. The car did not disappoint, really, but I just don't see 50k there when you're still dealing with people trained at a Hyundai level. Genesis is a brand trying to entice owners of other brands to come over, and to do that they're going to have to be more competitive than that until they've established themselves more.
I'm not sure what your experience is with other brands, but coming from Lexus, Infiniti, Audi, and BMWs... they all have a level of polish that Genesis has yet to touch. Genesis makes up for it with phenomenal service package offers, but without the rest, you really have nothing else to look at besides price, IMO.
This is going to be an amazing value in the used market a few years from now, especially on the verge of the EV revolution we're set to experience. As someone else suggested, it's also not uncommon to see some incredible deals towards the end of the year, so we'll see
I think that's reasonable. It doesn't seem like my local Genesis dealers are any different than all the Hyundai-only dealerships. I mean, let's be honest, they are still essentially the exact same thing right now. Perhaps with time they will graduate to the level that Genesis is hoping to obtain. Either way, the dealer experience has been a major letdown for me as well. After several weeks of trying, just one of my local dealer has finally realized that they can indeed order a specific car just for me.
The dealerships really have a long ways to go, in my opinion.
For me, I feel comfortable paying something very close to MSRP, due to the driving experience alone. Personally, I don't really care about the dealership, as I do my own car work anyway, as I find doing routine maintenance on cars to be therapeutic. Anyway, as for your dealer, if they were asking for over 54k then they were up to no good to begin with! I know that would sour my experience if I were in the same boat. I had a similar experience with Volvo when I was cross shopping, it totally turned me off to an otherwise attractive car (the S60 Polestar).
Perhaps you can find another dealership who has a more positive and helpful staff?