No more double-takes for me here in SoCal.
After all, keeping that Hyundai
badge on the trunk keeps people thinking that I am driving yet another cheap piece of crap. (And I do like it that way.) I'll actually turn more heads and get more respect by driving a Toyota Corolla (IMO the most overrated piece of scrap metal).
Side note: Make no mistakes about it, I love Toyota products, but the Corolla (I drove an '89 back in the day) is just way overrated. It's a fine car, but Honda makes the Civic, a far superior vehicle, for less. For that matter, just about any reputable car in the segment (Nissan Sentra, Hyundai Elantra, Mazda 3, etc.) is better and costs less. And the Corolla, here in SoCal, is the domain of people who should have NEVER been licensed to drive in the first place, but get their licenses anyway, because California DMV seems to think driving is a right after all rather than a privilege. Seriously, the speed limit for a Corolla in the fast lane is 20 MPH below whatever's posted.
Back on topic: No BMW/Mercedes/Lexus snob will ever be caught dead drooling over my car. However, I am very sure that they are having second thoughts in their heads. Also, I recently had to run to Los Angeles Airport to pick up my father - and had to give a ride to a Korean man, interning at an IT firm in New Jersey, who had arrived on the same flight, without a rental car reservation (BIG MISTAKE in SoCal); being taken to his temporary digs near Koreatown, in my Genesis, was a HUGE pleasant surprise for him.
I do, however, enjoy telling people, especially online, that I gave up a BMW for a Hyundai, and couldn't have felt any better. The only way to feel better would've been to get a hybrid, but that would've been a me-too thing for me. I also get to tell people about all the good things I had seen in my three months in South Korea while at it - the very things one can't imagine if his/her exposure to Korean culture and people comes solely from the Korean-American community.
If I wanted more bragging rights, the Lexus ES would've done it for less. But the ES, in the end, is a glorified Camry, and drives like one. If I wanted that, I could just live off of my other car - an aging Honda Accord that drives better and still has a lot of life left in it. I do love the fact that my Genesis gives me bragging rights in its own, different way!
One suggestion for Hyundai, however: Hyundai must consider launching a Korean delivery program, similar to the European delivery programs of Mercedes, BMW, Volvo, and the like. The Koreans drive on the right, so it's workable, and contrary to urban legends, it's no worse driving in Korea than in southern Europe. Of course, anti-congestion regulations (places like Seoul and Busan have too many cars, after all) could get in the way, as they do in Japan, so I don't know if it's actually possible or not to launch such a program. I'm saying this because when it's time to retire my Accord, I may consider the overseas delivery option for its replacement, but my options at Mercedes and Audi are quite expensive and not all that great. (I have zero interest in Swedish cars, don't have a Porsche budget, and will NEVER buy a BMW again, so that leaves me with only Audi and Mercedes.)