Will Genesis ever get it’s own brick and motor?

[turnne]

There has been a lot of overly optimistic fixation on Genesis establishing their own fancy dealerships. I say bunkum to that approach. As a matter of fact, I’ve been saying this for several years.

So now, after a few years of disastrous fits and starts, they have FINALLY realized that those Hyundai dealers who want to sell Genesis, and who have separate sales floor space to showcase them, is the best approach. Certainly they SHOULD have learned this lesson from Lincoln when it retreated into selling in joint Ford-Lincoln dealerships.

Along their rough road over the last few years, Genesis has alienated a lot of its fans and first generation Hyundai Genesis and Equus owners, not to mention the ‘15 and ‘16 Genesis crowd. Maybe, just maybe, Genesis has finally found its way, but you have to wonder just where the SUVs are. They’re coming aaaaaany day now.

I don't disagree with you

However...then why waste the marketing and promotion dollars to even establish the "genesis" brand
They could have just kept selling the cars as the Hyundai G80 and G90 and passed the savings on to the buyer
That being said...I don't think the majority of luxury cars buyers in the United States are going to step foot in a Hyundai dealership

Even Toyota realized that with Lexus and Toyota was a well regarded name in the United States
But Toyota thought luxury buyers wanted the another experience...and I think they were right

Warren

 

[EdP]

Well...some has happened in the past year
But nothing to increase sales. In fact they have decreased drastically year over year

In regard to Asian mentality…..do you recall the Lexus launch in the United States?
My opinion was that is was very methodical....they focused on what the US buyer wanted and also created a separate brand and a dealership experience that they thought was needed to see luxury cars in the United States

Yes, they had a plan. Unfortunately it was a bad one and ended up not being able to sell Genesis vehicles under separate dealerships. They have since revised the plan and are moving forward. The dealers themselves made it worse with lawsuits that caused even more delays. It has only been a couple of months that things have been resolved and they can move forward. It will still take time to resolve everything and the SUVs are available.

Lexus has done well putting lipstick on the Toyota. Don't expect to see big changes with Genesis dealers for another year or so.

 

[TurtleBoy]

So ..what you are saying is that they didn't start this whole correctly in the first place?

BTW..I think the plan was to have a separate entity from the very beginning of the "genesis" brand. Otherwise they could just have put them right there on the floor next to the Elantras etc as they did in the past

Well...some has happened in the past year
But nothing to increase sales. In fact they have decreased drastically year over year

You are either intentionally ignoring what has happened over the last year or just don't understand the implications of Genesis becoming their own entity. Given that you mention year over year sales I would guess it is the second one. There are many threads here discussing the situation and I provided a few links below.

Good luck and let us know if you have any questions.

Genesis to Mark New Phase With Repositioned U.S. Dealer Network

Genesis G70 finally appears, but mostly on TV

 

[PMCErnie]

I don't disagree with you

However...then why waste the marketing and promotion dollars to even establish the "genesis" brand
They could have just kept selling the cars as the Hyundai G80 and G90 and passed the savings on to the buyer
That being said...I don't think the majority of luxury cars buyers in the United States are going to step foot in a Hyundai dealership

Even Toyota realized that with Lexus and Toyota was a well regarded name in the United States
But Toyota thought luxury buyers wanted the another experience...and I think they were right

Warren

This shouldn’t come as a surprise, but many Hyundai dealers, mine included, have been selling the G80 & G90 since they were introduced. Then they were suddenly prohibited from selling the newest models, much to their displeasure. That certainly didn’t grow the brand.

Guaranteed too that if these same Hyundai/Genesis dealers had any G70 vehicles to sell, they would sell, given the Motor Trend Car of the year award and other accolades.

Many current Genesis owners (most?) bought a Genesis (or an Equus) after seeing it on the sales floor of their Hyundai dealership. They were attracted too by the bargain price of luxury. In return, most had no problem foregoing drinking latte in the waiting room.

 

[FStephenMasek]

I go to the dealer in sweatpants and a t shirt.

I would not even wear such stuff to dig a ditch. If you show respect by dressing better, you will receive respect.

 

[EdP]

I would not even wear such stuff to dig a ditch. If you show respect by dressing better, you will receive respect.

Wow, I wear shorts and a T-shirt to the dealer and they give me plenty of respect, they even take my money. Never dug a ditch though. I'd probably wear something other than sneakers if I do.

 

[patace]

I have a 2015 Genesis 3.8 HTRAC. I know the G80's start at 2017. That's simply my tag line.

I got a 2015, was looking at a 2020 G80 and the only difference that I could see is the shift knob, which I don't like as well as mine.

 

[EdP]

I got a 2015, was looking at a 2020 G80 and the only difference that I could see is the shift knob, which I don't like as well as mine.

There are quite a few little differences you might like. The Ultimate now has CarPlay and AA, there is the surround camera system that is far better, two USB ports, included services, faster action on the SCC. turning headlights, LED DRLs. probably another dozen little things.

 

[turnne]

Wow, I wear shorts and a T-shirt to the dealer and they give me plenty of respect, they even take my money. Never dug a ditch though. I'd probably wear something other than sneakers if I do.

I dont think its any big deal to see someone in shorts and a T shirt at a Hyundai dealership

Upscale car dealerships are different...from my Mercedes owning days its common to see a business suit or "country club" attire there in my experience

Warren

 

[turnne]

I got a 2015, was looking at a 2020 G80 and the only difference that I could see is the shift knob, which I don't like as well as mine.

Good for you
You got basically the same thing and saved a LOT of money on the depreciation hit you would have taken.

Warren

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[TurtleBoy]

Upscale car dealerships are different...from my Mercedes owning days its common to see a business suit or "country club" attire there in my experience

When going to my BMW dealer for service I see everything from shorts and sandals to suits with the majority wearing jeans/khakis and a decent shirt. When there for a social function the level of dress rises a bit.

 

[turnne]

When going to my BMW dealer for service I see everything from shorts and sandals to suits with the majority wearing jeans/khakis and a decent shirt. When there for a social function the level of dress rises a bit.

I have never seen anyone dressed up...even during business hours M-F...at the Hyundai dealer I have taken my car to for a few years now

Warren

 

[EdP]

I dont think its any big deal to see someone in shorts and a T shirt at a Hyundai dealership

Upscale car dealerships are different...from my Mercedes owning days its common to see a business suit or "country club" attire there in my experience

Warren

Sure, many Mercedes owners are professionals and stopping on there way to or from. But every time I went in to my MB dealer wearing shorts and T-shirt they happily took my money. Wearing a tie does not make you a better person or more wealthy.

 

[PMCErnie]

I would not even wear such stuff to dig a ditch. If you show respect by dressing better, you will receive respect.

Please post a photo so we can evaluate your wardrobe.

 

[turnne]

Sure, many Mercedes owners are professionals and stopping on there way to or from. But every time I went in to my MB dealer wearing shorts and T-shirt they happily took my money. Wearing a tie does not make you a better person or more wealthy.

LOL...who said it made them a better person?!
As for wealth..I am sure any study would tell you that the average Mercedes dealership customer is far more affluent than a Hyundai/Genesis dealership customer

...But I wasn't speaking to wealth or "how good of a person" anyone was...I was just pointing out the differences in the way the clientele are dressed in the Mercedes and Hyundai dealerships
There is a big difference

Warren

 

[ephone1]

I'm literally sitting at Genesis dealer getting my first oil change. It's about 40 miles from my house, so I drove down myself instead of having someone drive my car so far. The waiting room is the worst I've ever seen at any dealer. There are only 5 regular chairs, 4 of which are sandwiched together in pairs about as tight as an airplane. I actually find this funny - I knew it wouldn't be as nice as I'm used to, but I never dreamed it would be East German bad.

 

[turnne]

I'm literally sitting at Genesis dealer getting my first oil change. It's about 40 miles from my house, so I drove down myself instead of having someone drive my car so far. The waiting room is the worst I've ever seen at any dealer. There are only 5 regular chairs, 4 of which are sandwiched together in pairs about as tight as an airplane. I actually find this funny - I knew it wouldn't be as nice as I'm used to, but I never dreamed it would be East German bad.

Keep in mind that its things like this ..and many others......that keep the price of the car down

I personally don't think the brand will ever really take off without a dedicated luxury dealership and experience ...in the United States anyway

Warren

 

[OMG70]

I would not even wear such stuff to dig a ditch. If you show respect by dressing better, you will receive respect.

Sure, many Mercedes owners are professionals and stopping on there way to or from. But every time I went in to my MB dealer wearing shorts and T-shirt they happily took my money. Wearing a tie does not make you a better person or more wealthy.

The way you dress is key to a lot of things, but NOT buying a car. If they want to earn business they'll show everyone respect. Lamborghini has actually trained their sales teams to do so, regardless of what their perception of the person is.

 

[RCH04]

I didn't even think about it at the time, but last week I had our BMW 5 Series in the dealership for a software update and waited for the car. Thinking back, the people in the waiting room were all casually dressed. The only shirt and ties were worn by the whole sales staff. I had jeans and a sweatshirt on, not worn but in good condition. One young guy came in wearing skin tight clothes as if he'd been bicycling.

This was at a large, busy and very nice dealership. Probably a typical day in the waiting room.

 

[Ragnar]

I absolutely agree that the touchscreen only interface would be totally useless to me mainly because of my advanced age (73) .
Whereas Using the jog dial on the center console of my 16’ Ultimate is easy and completely stress free.
And as to the dealership experience,I can’t really give a opinion on the service area my Hyundai dealers waiting room is clean , efficient and has the emimetys to ease the wait for my Genesis which is always returned washed and dried even the wheels.