I don't disagree with youThere has been a lot of overly optimistic fixation on Genesis establishing their own fancy dealerships. I say bunkum to that approach. As a matter of fact, I’ve been saying this for several years.
So now, after a few years of disastrous fits and starts, they have FINALLY realized that those Hyundai dealers who want to sell Genesis, and who have separate sales floor space to showcase them, is the best approach. Certainly they SHOULD have learned this lesson from Lincoln when it retreated into selling in joint Ford-Lincoln dealerships.
Along their rough road over the last few years, Genesis has alienated a lot of its fans and first generation Hyundai Genesis and Equus owners, not to mention the ‘15 and ‘16 Genesis crowd. Maybe, just maybe, Genesis has finally found its way, but you have to wonder just where the SUVs are. They’re coming aaaaaany day now.
However...then why waste the marketing and promotion dollars to even establish the "genesis" brand
They could have just kept selling the cars as the Hyundai G80 and G90 and passed the savings on to the buyer
That being said...I don't think the majority of luxury cars buyers in the United States are going to step foot in a Hyundai dealership
Even Toyota realized that with Lexus and Toyota was a well regarded name in the United States
But Toyota thought luxury buyers wanted the another experience...and I think they were right