While your comments are reasonable, Wix makes all of the filters that I have used, supposedly including the Genny. If they don't make it I am positive that what they supply is at least equivilent to the OEM filter. Hyundai buys all their filters from outside sources after all. Wix makes their own motorcycle filters which must be a smaller customer base than the Genesis, even if you take ALL models into account. So they (Wix) are willing to manufacture filters even in applications with limited numbers. A company with a good reputation is not going to risk it in this economy with substandard goods. The Wix filters are not a lot cheaper than the oem filters in many places. I use them based on excellent test results in every lab test I have seen. I am not impuning the Hyundai supplied product. I'm simply saying that I am sure that the Wix filter is at least it equal. I have used them for years including race vehicles and never had a mechanical failure.
Bill
I think you are trying to generalize too much. How do you know that Wix makes
all of the motorcycle filters they distribute? They may make 95% of them, but if there are a few oddball types they may chose to get them from an existing manufacturer so they can be a one-stop distributor to retailers (and especially chain stores). I doubt that there is any brand name that makes every single filter that they distribute. Retail chains want to do business with one or two companies to supply all their needs to the extent possible, because it saves them time, money, and hassle of dealing with a large number of suppliers. (The only reason to do business with two companies is to create a little competition).
What I was suggesting is that
the Wix filter for the Genesis is not equivalent to, but exactly the same as the Hyundai OEM filter. Based on my examination of the Wix filter, that was definitely the case for the 2009-2011 Genesis sedan filters, but I admit I am not sure about 2012+ filters, especially since Hyundai switched from Mann to Mahle, and the filters look a little different (but not sure whether they are interchangeable).
If you would like to post some up close pics of a Wix filter for the Genesis sedan, it can be confirmed wether it is made by them, or is identical to the OEM filters.
People get wrapped up in brand loyalty, but that is a twentieth century concept. In the twenty-first century, outsourcing is the word to achieve economy of scale, and things are not exactly what they seem to be just by looking at brand names.
Regarding the market demand of Genesis Sedan after-market filters: Given that the vast majority of owners use an OEM filter, and the Genesis Sedan is not a high volume car, the left over share for after-market filters is probably fairly low (even counting the other Hyundai/Kia vehicles that use that same filter). But I would not absolutely rule out Wix making the Genesis (other than getting it from Mann or Mahle), but I would have to see it to believe it.
Also, I am not one of those afraid to use an after-market filter. Service Managers who are violation of US Federal regulations regarding after-market parts and warranties do not scare me.
