2015 Hyundai Genesis Sedan Spy Photos

[Seattle Genesis]

Its probably already been posted out there, but there are a ton of videos on the 2015 Genesis here..

http://genesis.hyundai.com/

 

[Mark_888]

I'm sure we will see a huge price increase in the 15 MY if they bring all the options currently on the KDM models. They need to compete better with what they set out to compete with. Such as the RLX, MB, Audi's, etc... Our current Genesis really don't compete with them. They don't have all the goody options the others do. Don't get me wrong. It's an outstanding car for the price and I would most likely get into my 3rd Genesis in the 15 MY. I just hope if they do carry over the KDM options it's not out of my price point to afford it.

It's very unlikely that all KDM features/options will be available on the US versions. The Equus is probably a good option for those who want the extras and are willing to pay for them.

 

[tompass]

We may know what options are included in about 3 weeks after the CES in Vegas.

 

[037]

I believe that even the regular RWD RLX has 4 wheel steering (rear wheels turn up to 1.5 degrees) to assist with handling.

I don't know of any cars that can compete with Genesis based on price.

RLX is a front wheel drive car.

Cars that compete with Genesis on the price would be 2014 Chevrolet SS, Chrysler 300C, Charger V8 just to name a few.

As far as price, I don't think Genesis is going to go upmarket on us as they haven't earned their way up there yet, last time there was an update to engine and braking it went up about $1500, figure about the same now except we get awd.

 

[dreamofgenesis]

http://www.youtube.com/channel/UC9cyG_CSuIymGQ__GqJPzmA?feature=watch ; 3 videos. One of 3 is below. A regular guy(blogger? or reporter?) drove 15' genesis at Ansan Driveway, South Korea.

[ame="http://www.youtube.com/watch?v=hLe67kS3OvI"] New Genesis test drive at Ansan Speedway (2) - YouTube[/ame]

[ame="http://www.youtube.com/watch?v=E552OplHqCI"] Test drive in downtown Seoul� - YouTube[/ame]

 

[larry'sown]

I believe that even the regular RWD RLX has 4 wheel steering (rear wheels turn up to 1.5 degrees) to assist with handling.

I don't know of any cars that can compete with Genesis based on price.

Think about this for a second. The RLX with it's fancy four wheel steering and 19" tires completed MT's figure 8 in 27.3 seconds. The 2009 Genesis 3.8 with base 17" Dunlops completed the figure 8 in 27.4 seconds. I really don't see the point in the debate on how many features the NA spec Genesis will or won't get(IMO, it's pretty obvious the Genesis will have more features than the Azera, but less than the Equus), but it's clear the RLX simply isn't on the Genesis' level, at any price level. There's a reason that car is a sales dud for Acura.

 

[larry'sown]

RLX is a front wheel drive car.

Cars that compete with Genesis on the price would be 2014 Chevrolet SS, Chrysler 300C, Charger V8 just to name a few.

As far as price, I don't think Genesis is going to go upmarket on us as they haven't earned their way up there yet, last time there was an update to engine and braking it went up about $1500, figure about the same now except we get awd.

How can you say that the Genesis won't go up market because "they haven't earned their way up there yet" when Hyundai currently sells the Equus? Realistically, Hyundai could offer most of the Equus' features on the Genesis and still have it top out around $55K. What likely won't make the cut are unnecessary features like self parking, soft-close doors and rear entertainment system. Everything else isn't out of the realm of possibility.

 

[Mark_888]

Think about this for a second. The RLX with it's fancy four wheel steering and 19" tires completed MT's figure 8 in 27.3 seconds. The 2009 Genesis 3.8 with base 17" Dunlops completed the figure 8 in 27.4 seconds. I really don't see the point in the debate on how many features the NA spec Genesis will or won't get(IMO, it's pretty obvious the Genesis will have more features than the Azera, but less than the Equus), but it's clear the RLX simply isn't on the Genesis' level, at any price level. There's a reason that car is a sales dud for Acura.

I am not trying to compare the RLX with Genesis. But there are no cars that can match the Genesis dollar for dollar, not just the RLX. The RLX has its own set of problems, including FWD, and also terrible front grill styling that still is dragging down all Acura sales numbers.

Regarding the figure 8 times, RLX has a similar size engine to Genesis (both V6) and is FWD, so I would say that their 4 wheel steering does help if they can beat the Base model Genesis figure 8 time. The Dunlop tires have always performed well, they just go bad very quickly. That doesn't mean I think the RLX is worth the $20K more than the Genesis, just that the 4 wheel steering does seem to work.

When the Acura RLX gets the Acura SH-AWD (super-handling AWD) it should perform even better from a handling perspective. But it is going to be even more money than the Genesis.

 

[Mark_888]

RLX is a front wheel drive car.

Cars that compete with Genesis on the price would be 2014 Chevrolet SS, Chrysler 300C, Charger V8 just to name a few.

As far as price, I don't think Genesis is going to go upmarket on us as they haven't earned their way up there yet, last time there was an update to engine and braking it went up about $1500, figure about the same now except we get awd.

I guess that one can look at the competition issue two ways:

1. Genesis competes based on its price and RWD with 2014 Chevrolet SS, Chrysler 300C, Charger V8 (just to name a few), but is a lot nicer and more refined than any of these.
2. Genesis competes against MB E Class, BMW 5, Infiniti M, and Lexus GS based on features and refinement, but is much cheaper than any of these.

I can guarantee you that the Hyundai marketing strategy is the second of these two choices. This has been clearly stated by HMA president John Krafcik, who was involved in the Genesis rollout before he became president. That doesn't mean that some 2014 Chevrolet SS, Chrysler 300C, Charger V8 shoppers will not choose the Genesis (particularly R-Spec), but that is not the primary market Hyundai is "hoping" for.

Just a reminder from another thread, When the media was recently invited to Korea for a brief test drive of 2015 Genesis KDM version, Hyundai made an MB E class and BMW 5 series available to journalists to drive and compare with the Genesis.

 

[Alwaysforward]

http://www.youtube.com/channel/UC9cyG_CSuIymGQ__GqJPzmA?feature=watch ; 3 videos. One of 3 is below. A regular guy(blogger? or reporter?) drove 15' genesis at Ansan Driveway, South Korea.

New Genesis test drive at Ansan Speedway (2) - YouTube

Test drive in downtown Seoul� - YouTube

Did anyone notice in the video called "Test drive in downtown Seoul", the last few seconds of the video show a split screen in the back-up camera. Is that something you currently have in the Genesis? It shows the normal back-up camera then on the right side of the screen is shows an outline of the car (view looking downward) and location of surrounding relative to all 4 corners of the car. Pretty awesome feature.

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[sandy]

I guess that one can look at the competition issue two ways:

1. Genesis competes based on its price and RWD with 2014 Chevrolet SS, Chrysler 300C, Charger V8 (just to name a few), but is a lot nicer and more refined than any of these.
2. Genesis competes against MB E Class, BMW 5, Infiniti M, and Lexus GS based on features and refinement, but is much cheaper than any of these.

I can guarantee you that the Hyundai marketing strategy is the second of these two choices. This has been clearly stated by HMA president John Krafcik, who was involved in the Genesis rollout before he became president. That doesn't mean that some 2014 Chevrolet SS, Chrysler 300C, Charger V8 shoppers will not choose the Genesis (particularly R-Spec), but that is not the primary market Hyundai is "hoping" for.

Just a reminder from another thread, When the media was recently invited to Korea for a brief test drive of 2015 Genesis KDM version, Hyundai made an MB E class and BMW 5 series available to journalists to drive and compare with the Genesis.

Good analysis but, as I'm sure you realize, there is a 3rd diminesion to consider in addition to those of Price and Features.......brand image/heritiage or whatever name you wish to give to that intangible reason-to-buy that motivates most shoppers for up-scale products, especially cars.

I recently saw a Kia 900 presentation where their stated positioning is between the Lexus G and LS.......might be true from a features and price standpoint but do you think that is realistic in terms of brand perception?

 

[DominicJE]

Did anyone notice in the video called "Test drive in downtown Seoul", the last few seconds of the video show a split screen in the back-up camera. Is that something you currently have in the Genesis? It shows the normal back-up camera then on the right side of the screen is shows an outline of the car (view looking downward) and location of surrounding relative to all 4 corners of the car. Pretty awesome feature.

That's the all around view camera, it's available in the new 2014 Equus and likely to be in new Genesis. My friends 3 series has it, it is indeed a good feature to have for tight spaces.

 

[dreamofgenesis]

Did anyone notice in the video called "Test drive in downtown Seoul", the last few seconds of the video show a split screen in the back-up camera. Is that something you currently have in the Genesis? It shows the normal back-up camera then on the right side of the screen is shows an outline of the car (view looking downward) and location of surrounding relative to all 4 corners of the car. Pretty awesome feature.

Around view with back up camera is new to Genesis 15'
Hope they come with that in US version.

 

[Mark_888]

Good analysis but, as I'm sure you realize, there is a 3rd diminesion to consider in addition to those of Price and Features.......brand image/heritiage or whatever name you wish to give to that intangible reason-to-buy that motivates most shoppers for up-scale products, especially cars.

I recently saw a Kia 900 presentation where their stated positioning is between the Lexus G and LS.......might be true from a features and price standpoint but do you think that is realistic in terms of brand perception?

Agreed that brand is very important. As has been discussed earlier, the main reason Hyundai brought the Genesis and Equus to the US at less than normal pricing (even compared to Canadian versions) is to build the Hyundai brand and sell more Sonatas, etc. Studies have shown that many Camry and Accord buyers don't even consider a Sonata.

So given that, it is at least Hyundai's intention to compete against MB, BMW, Infiniti, etc. Whether they are successful remains to be seen.

 

[ksoze]

So given that, it is at least Hyundai's intention to compete against MB, BMW, Infiniti, etc. Whether they are successful remains to be seen.

And that success will be based almost solely on price until the brand can reach the desirability of those revered nameplates. If the new Genesis adds too many goodies that push the price into those spaces, the cachet given to the german sedans will hold down Hyundai sales. There was a time when a Honda Civic could be bought at bargain prices compared their US competitors. Within a decade or two, they were at a premium and any advantage the US cars had of history, apple pie and styling was eroded. It takes time to build a brand and crack into other segments.

 

[PMCErnie]

^ The Honda Civic sprang to success due to the oil crisis of '73. You can believe that no Americans wanted the damn things for any other purpose back then.

 

[Mark_888]

And that success will be based almost solely on price until the brand can reach the desirability of those revered nameplates. If the new Genesis adds too many goodies that push the price into those spaces, the cachet given to the german sedans will hold down Hyundai sales. There was a time when a Honda Civic could be bought at bargain prices compared their US competitors. Within a decade or two, they were at a premium and any advantage the US cars had of history, apple pie and styling was eroded. It takes time to build a brand and crack into other segments.

Maybe what I posted is not completely clear. Hyundai wants to be seen as competing against MB, BMW, Infiniti, etc, not necessarily because they expect to do really well in that market by stealing a lot of customers from the those brands, it is because they want enhance the perception of the Hyundai brand name so they can sell more Sonata's, Elantra's etc. They are still trying to repair the soiled brand image of Hyundai from the 1980's when they made a disastrous entry in the US market with some really bad products.

 

[italiabrain]

http://thekoreancarblog.com/2013/12...yundai-genesis-sedan-from-every-angle-50pics/

 

[katman0]

http://thekoreancarblog.com/2013/12...yundai-genesis-sedan-from-every-angle-50pics/

Great pics, thank you. The front end is growing on me the more I see it. I will definitely be taking one out for a spin when they come to Canada

 

[Seattle Genesis]

I can't quite put my finger on it, but that dash looks dated in some way. Reminds me of 1978 - 82 cars back in the day. Especially that gold interior. Still waiting to see in person.