You could spend less than $56K on loaded 5.0 OR you could spend $72K on a loaded M56 or $73K on a CTS V-Sport or $80K for a 550i. By the way, none of these cars have AWD. This is just for the RWD versions. As I said, you(after all, you did reply) and everyone else need to take a deep breath. Even with the price bump(which is almost exactly what I was expecting) the Genesis stiil represents a tremendous value in this class
A tremendous value in this class will not be won on more features. Buyers in the $50K+ market don't simply add up features and value or they would be buying Honda Accord's. The competition between BMW and MB has lowered selling prices - and the fact the Genesis has a V8 does not put it in the BMW 550i segment. Again, much depends on what the new cars sell for, but I do not think it is safe to assume buyers of premium sedans will cast off the prior economy status of Hyundai because the new one has more gadgets.